Bachelor of Science in Mass Communication

Programme Duration : 4 years


The Department offers a Mass Communication. Students can specialise in their third year in Prints, Broadcast, New Media, Public Relations and Advertising


Objectives
The objectives of Bachelor's degree programme in Mass Communication are as follow: i. To offer undergraduates professionally oriented programmes to aspiring communicators, journalists, broadcasters, public relations, advertising and marketing practitioners. ii. To train and retrain media practitioners for leadership positions in mass madia and other organisations in all sectors of the Nigerian economy and other parts of the world. iii. To develop the human capital that can raise and sustain the professional status of the communication profession in Nigeria and worldwide. iv. To provide mass communication students with the opportunity to masses that transcend all disciplines through publications, campaigns, public speeches, prints and electronic media.. v. To produce professional communicators that would be skillful, knowledgeable and competent in the use and application of modern technology such as hard and software computing, internet, social media. vi. To produce graduates who have the intellectual capacity and entreprenuerial skills to establish and manage theri own newspapers, magazines, public relations, advertising and marketing agencies and to establish radio/TV stations.


Philosophy
The philosophy of the Mass Communication programme is to equip men and women with the intellectual capacity and skills to appreciate the need for shared understanding in a given situation and to source information and disseminate same skillfully to disparate audiences with a view to achieving specific educational, persuasive and entertainment goals and objectives in a way that promotes unity, harmony, efficiency, and all-round societal development.


Admission Requirements
i. UTME Admission Requirement A minimum of 5 credits in the Senior Secondary School certificate Examination (SSSCE), GCE O'Level, NECO, NABTEB or other equivalents. The credits must include English Language, Mathematics and other relevant subjects obtained in not more than two sittings. ii. Direct Entry Satisfaction of the 'i' above and a Diploma in Mass Communication from any approved institution.


Course Outline

100 Level - First Semester

SN Course Code Title Unit Level Semester
1 MAC 211 Introduction to Public Relations 2 100 First Learn More
2 MAC 101 Introduction to Mass Communication 1 2 100 First Learn More
3 MAC 103 History of Nigerian Mass Media 2 100 First Learn More
4 MAC 105 African Communication System 2 100 First Learn More

100 Level - Second Semester

SN Course Code Title Unit Level Semester
1 MAC 106 Writing for the Mass Media 2 100 Second Learn More
2 MAC 112 Desktop Publishing 2 100 Second Learn More
3 MAC 102 Introduction to Mass Communication II 2 100 Second Learn More
4 MAC 110 Foundation of Broadcasting 2 100 Second Learn More

200 Level - First Semester

SN Course Code Title Unit Level Semester
1 MAC 205 Theories of Mass Communication 2 200 First Learn More
2 MAC 209 Introduction to film and Cinema 2 200 First Learn More
3 MAC 207 Radio Script Writing and Production 3 200 First Learn More
4 MAC 201 News Writing and Reporting 2 200 First Learn More
5 MAC 203 Editorial Writing 2 200 First Learn More

200 Level - Second Semester

SN Course Code Title Unit Level Semester
1 MAC 216 Television Script Writing and Production 3 200 Second Learn More
2 MAC 204 Editing and Graphic Communication 2 200 Second Learn More
3 MAC 202 Critical and Review Writing 2 200 Second Learn More
4 MAC 208 Principles of Advertising and Marketing 2 200 Second Learn More
5 MAC 212 Photo Journalism 2 200 Second Learn More
6 MAC 210 Features Writing 2 200 Second Learn More
7 MAC 206 Foundations of Communication Research 2 200 Second Learn More
8 MAC 214 News Writing and Reporting II 2 200 Second Learn More

300 Level - First Semester

SN Course Code Title Unit Level Semester
1 MAC 323 Electronic News Gathering 2 300 First Learn More
2 MAC 313 Investigative and Interpretative Writing 2 300 First Learn More
3 MAC 311 Strategic Communication 2 300 First Learn More
4 MAC 325 Public Speaking and Speech Wriiting 2 300 First Learn More
5 MAC 305 Newspaper Management and Production 3 300 First Learn More
6 MAC 307 Specialized Reporting 2 300 First Learn More
7 MAC301 International Communication 2 300 First Learn More
8 MAC 303 Mass Communication and Society 2 300 First Learn More
9 MAC 319 Producing Commercials 2 300 First Learn More
10 MAC 315 Media Planning and Events Management 2 300 First Learn More
11 MAC 327 Gender and the Media 2 300 First Learn More

300 Level - Second Semester

SN Course Code Title Unit Level Semester
1 MAC 320 Media Relations 2 300 Second Learn More
2 MAC 328 Comparative Media Systems 2 300 Second Learn More
3 MAC 314 Rural Press 2 300 Second Learn More
4 MAC 326 Press and Governance 2 300 Second Learn More
5 MAC 302 Research Methods 2 300 Second Learn More
6 MAC 312 Foreign Correspondence 2 300 Second Learn More
7 MAC 310 Magazine Production 3 300 Second Learn More
8 MAC 330 Corporate Social Responsibility 2 300 Second Learn More
9 MAC 304 Media Law and Ethics 2 300 Second Learn More
10 MAC 306 Media Attachment 3 300 Second Learn More
11 MAC 324 Reality Television Production 2 300 Second Learn More
12 MAC 308 Broadcast Management and Programming 2 300 Second Learn More

400 Level - First Semester

SN Course Code Title Unit Level Semester
1 MAC 401 Seminar in Mass Communication 2 400 First Learn More
2 MAC 423 Sports Broadcasting 2 400 First Learn More
3 MAC 415 Public Relations for Government and NGOs 2 400 First Learn More
4 MAC 429 Reporting Religion 2 400 First Learn More
5 MAC 417 Brand Management 2 400 First Learn More
6 MAC 405 Data Analysis in Communication Research 2 400 First Learn More
7 MAC 403 Computer Assisted Reporting 2 400 First Learn More
8 MAC 407 Educational Broadcasting 2 400 First Learn More
9 MAC 421 Broadcast News and Commentaries 2 400 First Learn More
10 MAC 409 Issues in Mass Media 2 400 First Learn More
11 MAC 411 Documentary Film Production 2 400 First Learn More

400 Level - Second Semester

SN Course Code Title Unit Level Semester
1 MAC 410 Tourism Communication 2 400 Second Learn More
2 MAC 402 Development Communication 2 400 Second Learn More
3 MAC 412 International Public Relations 2 400 Second Learn More
4 MAC 414 Social Media and Online Communication 2 400 Second Learn More
5 MAC 424 Radio Drama Production 2 400 Second Learn More
6 MAC 406 Environmental Communication 2 400 Second Learn More
7 MAC 418 Case Studies in Public Relations 2 400 Second Learn More
8 MAC 404 Introduction to Book Publishing 2 400 Second Learn More
9 MAC 416 Research Project 6 400 Second Learn More